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Your MSG Game Plan Starts Here: Unbeatable Happy Hour Before Every Concert & Game at Tara Mor!

Best Happy Hour in NYC

Tara Mor offers the ultimate pre-MSG happy hour near Penn Station! Fuel up before your concert or game with $8 draft beers (including Guinness!), $10 cocktails, and 2-for-$24 appetizers every weekday from 4 PM - 6:30 PM, plus ALL DAY FRIDAY. Just steps from Madison Square Garden, it's the perfect spot to kick off your night.

Ready for an unforgettable night at Madison Square Garden? Whether you're excited for a Knicks game or an amazing concert, your experience should start long before the show. You need a great spot to grab a drink and some food, and get into the buzz of the city.

Look no further than Tara Mor, Midtown's favorite Irish bar. We're perfectly located just steps from MSG and Penn Station, making us the top spot for fans who want to start their night right. We understand the anticipation, and we’re here to make your pre-MSG ritual seamless and spectacular.

Why Tara Mor is Your Pre-MSG Happy Hour HQ

We get it—the time before a big show is all about excitement. That's why we've made the pre-show experience our specialty. Our location is perfect, and our menu is designed just for you. We've seen countless fans come through our doors ready to start their night, and our team is great at getting you settled quickly with delicious food and drinks, so you have plenty of time to enjoy yourself before heading to the Garden.

Midtown's Best Happy Hour—Proven & Praised

You don't have to take our word for it. Our regulars and new visitors love our happy hour deals and lively atmosphere. Take it from Conor Fox, who recently left this review:

"Absolutely great place for before and after MSG or if you’re in the Penn area. Lots of TVs for sports, great cocktails, beautiful bar and great staff especially Young the bartender. She literally will go above and beyond for you. Came by with my company for a Happy Hour and will be booking one of the private spaces for our holiday party for sure. Make sure to ask about their new Irish items and their sister bar Tara Rose on 3rd Avenue!"

Conor's review shows that we're a trusted and popular spot for anyone heading to an event.


Our happy hour deals are simple and give you the most bang for your buck:

Tara Mor Happy Hour - Monday - Friday – 4 PM - 6:30 PM (and ALL DAY FRIDAY!)

  • Happy Hour Food: Any two appetizers, shares, fries, or sides for $24 (excluding cheeseboard). Perfect for sharing or satisfying diverse cravings!

  • Happy Hour Cocktails:

    • Aperol Spritz: $10

    • Midtown Mule: $12

    • Margarita (classic, spicy, or passionfruit): $12

    • House Wine (red, white, or rosé): $12

  • Happy Hour Draft Beer: All Draft Beers (including our famous Guinness!): $8

Imagine: a perfectly poured Guinness or a refreshing cocktail, paired with delicious bites, all just a 1-2 minute stroll from the MSG entrance. That's the Tara Mor promise.

Your Secret to an Amazing MSG Night

The buzz before an MSG event is amazing, and Tara Mor only adds to it. Here's why our happy hour is the best way to get your night started:

  • Unbeatable Proximity: We're literally steps from Madison Square Garden. No need to rush or pay for expensive rides. You can enjoy every minute of happy hour and still make it to your seats with time to spare.

  • Fuel Up for the Show: Our happy hour food specials are delicious and satisfying without weighing you down. Dive into our famous Irish Spice Bag, classic wings, or artisanal burgers—perfect fuel for cheering on your favorite team or singing along to every lyric.

  • Pint Perfection & Crafted Cocktails: Try what many call one of the best pints of Guinness in Manhattan at an unbeatable happy hour price. Not a beer fan? Our talented bartenders mix up an extensive menu of innovative and classic cocktails to get you in the spirit.

  • Vibrant Atmosphere: Get into the buzz of the city and the excitement of your upcoming event. Tara Mor seamlessly blends the energy of a premier sports bar with the buzz of a contemporary cocktail lounge, setting the perfect tone for your night.

Your MSG Playbook: Upcoming Events to Pair with Tara Mor Happy Hour

Whether you're gearing up for the thrilling Katie Taylor vs. Amanda Serrano 3 World Championship Boxing fight on July 11th, rocking out to "Weird Al" Yankovic's Bigger & Weirder 2025 Tour on July 12th, catching Tyler, The Creator's CHROMAKOPIA: THE WORLD TOUR on July 14th or 15th, witnessing Wu-Tang Forever - The Final Chamber on July 16th, singing along with Kesha and Scissor Sisters on July 23rd, or anticipating Katy Perry's The Lifetimes Tour on August 11th – Tara Mor's Happy Hour is your essential pre-show stop.

Q&A: Your Happy Hour Questions Answered!

Q: What are Tara Mor's happy hour times? A: Our happy hour runs Monday through Friday, from 4:00 PM to 6:30 PM. And the best part? It's ALL DAY FRIDAY!

Q: What kind of deals can I get during happy hour? A: You can enjoy $8 draft beers (including Guinness!), $10 Aperol Spritz, $12 Mules, Margaritas, and select wines. Plus, score 2-for-$24 on a wide selection of appetizers (excluding the cheeseboard).

Q: Is Tara Mor close to Madison Square Garden for pre-show drinks? A: Absolutely! We are just steps away, a quick 1-2 minute walk from MSG, making us the most convenient choice for your pre-concert or pre-game plans.

Q: Do you serve food during happy hour? A: Yes! Our 2-for-$24 appetizer special is available during happy hour, featuring a range of delicious bites to fuel your night.

Make Tara Mor Your MSG Pre-Game Headquarters!

Don't let the pre-show rush ruin your MSG experience. Make Tara Mor your first stop for an unforgettable night in Midtown. We're open daily from noon until late, ready to welcome fans eager to kick off their celebration.

Visit Us Today! Find us just steps from Madison Square Garden & Penn Station. Reservations are recommended for game nights, but walk-ins are always welcome.

Stay in the know: Follow us on TikTok, Instagram, YouTube, and X for the latest updates on specials, events, and live music!

And if you're looking for the best Happy hour and you're on Murray Hill, don't forget to check out our sister bar, Tara Rose NYC.